Adam Pratt
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Author, photographer, digital photo curator, founder of Chaos to Memories photo organization business
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Claims by Adam Pratt (16)
The recommended starting point for most clients is to gather photos from all sources and then perform deduplication, with this two-step process alone providing massive relief because on average clients delete 52% of their photos when removing technical duplicates alone (not including near duplicates or burst mode variations).
Cloud services like Amazon Photos, Google Photos, and Apple Photos perform automatic tagging that seems sophisticated, but the tags only persist as long as you continue using their specific service and are impossible or extremely difficult to extract and transfer to other systems, making them unsuitable for long-term archival.
Embedded metadata—keywords, names, and other information burned directly into digital files—is the modern equivalent of writing information on the back of physical photographs, and is essential because historical photos from the late 1800s lack this context, making them less valuable and harder to preserve generationally.
Cloud services should be used primarily for anywhere access rather than as the system of record for photo archives; once photos are curated and tagged using embedded metadata, cloud services like SmugMug provide convenient access while local backups serve as the true archive, lowering the pressure and risk of dependence on any single cloud provider.
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