Google has fundamentally changed how people live, work, communicate, and navigate the world for over two decades by serving as the front door of the internet.

Sundar Pichai became CEO of Google and Alphabet after proving his merit as a talented product leader and peacemaker, and now oversees consequential businesses including YouTube, DeepMind, Cloud, and Search.

ChatGPT knocked Google off its perch and challenged its cultural relevance, setting off a code red at Google and an industry-wide fever pitch over AI not seen since the dot-com boom.

While AI is super helpful sometimes, it is still deeply wrong other times, requiring careful decisions about where and how to deploy it.

Pichai has received harsh criticism on social media, including 'Where is Google?', 'Running things through legal', and 'Google doesn't have one single visionary leader, not a one.'

Alphabet used to be thought of as a collection of moonshots, but many projects have been spun off, folded back into Google, or shut down, raising the question of how to think about Alphabet today and what is the new Google.

Google faces massive regulatory pressure in the US and abroad over dominance in Search, video, ads, and the app store, with some companies splitting themselves up to focus on core businesses.

Google's original S-1 stated 'We're not a conventional company' and that employees could spend 20% of their time on personal projects, which created a bottom-up culture where everyone has a voice, it's transparent, and the perks are great, but the question is whether it went too far and became entitlement culture.