Eric (Peterson's producer/team member) read the 48 Laws after seeing Greene on Tim Ferriss's show; the book helped him understand that business dynamics are similar to martial arts (which he practiced as a fighter), allowing him to recognize manipulative patterns when he entered the business world.

Greene's books work across different 'types of thinkers' because he shows principles throughout history with contemporary examples that everyone can understand; the structure allows people with different intellectual styles to extract what they need and apply it practically.