Treated canola plants show visually wild differences from control plants, with notably greater root biomass and more vigorous tap root growth in the early 2-to-4-week establishment period, though it remains to be confirmed whether this translates to yield after harvest and statistical analysis.

Working with companies at a very early stage allows the farming group to co-determine what the technology needs to look like for a farm business to actually receive a return on investment that justifies investing in it in the first place.

Growers are losing money due to low crop establishment rates even after investing in high-end seeds, and CSIRO and the Grains Research and Development Corporation estimate over $100 million is lost to the Australian cropping industry on canola establishment rates alone, so improving those rates with seed treatments like Rainstick's offers a chance to boost productivity.

Poor establishment presents two key challenges to Australian farmers: wasted money (hundreds of dollars per hectare) and reduced yield, lowering overall productivity per hectare.