
What this covers
In the second of a special two-part episode, performance psychologist Gio Valiante calls on his vast experience working with some of the world’s top athletes and entrepreneurs. Shane and Valiante discuss failure and the fear that holds you back from making the most of your talent, shifting from an ego orientation to a mastery orientation, common misconceptions about success and failure, and how we learn when it’s time to cut our losses and move on to a different challenge.
Valiante is regarded as one of the most successful performance coaches in the world. He’s worked extensively with golfers on the PGA and LPGA Tours, Olympic athletes, and leading figures in NCAA football and the NFL, where he served as the Head Performance Coach of the Buffalo Bills. He has also logged over 5,000 hours coaching some of the most sophisticated investors in the world, including hedge fund manager Steve Cohen.
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00:00 - Intro 05:20 - How to get out of the stronghold of fear? 18:24 - How to shift from ego-orientation to mastery-orientation? 25:20 - What can we learn from success? 37:43 - How do you know when to quit and when to double-down? 47:25 - What is success for Dr. Gio Valiante?
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Valiante argues that success is determined primarily by one's motivational orientation (mastery vs. ego) and emotional reactions to failure, not by talent or effort alone; shifting from ego-driven fear of embarrassment to mastery-driven curiosity unlocks creative problem-solving and sustainable high performance.
- Mastery-oriented individuals react to failure with curiosity and skill development; ego-oriented individuals react with embarrassment and avoidance, creating a psychological straightjacket that restricts performance
- The order of motivation matters: intrinsic love of craft must come before external rewards; when reversed, it undermines performance through incentive-driven motivation erosion
- True competitive advantage at the highest level comes from knowing when to quit vs. when to push, which requires emotional maturity and understanding your underlying desires, not just persistence
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Failure is woven into the fabric of success; the right question is not how to avoid failure but how to fail in ways that lead to skill development and belief systems that enable long-term success.
“failure is woven into the fabric of success it's not how do you avoid failure that's that's the wrong question the right question is how do I fail or how should I fail in ways that lead to the type of skill development and belief system that allow me to succeed long term”
The parable of the old man's garden illustrates that when people transition from intrinsic motivation (playing for fun) to extrinsic motivation (playing for money), they lose the original motivation entirely; removing monetary reward does not restore intrinsic motivation—it extinguishes the behavior completely.
“there's this great little Parable where there's an old man with a garden and and and and one day he wakes up and his garden is torn to bits and he doesn't know why and so a week later he you know he puts his garden back together week later he go his guard goes out and the garden's torn up again he doesn't know what's happening so on a Saturday wakes up early and he goes out he learns that the neighborhood kids were playing football and they the they were running right through his garden and and so he said what am I going to do here and one day he called the kids over said kids come here he goes everyone come here so I'm so thankful that you're using my yard to play in he goes it gives me great joy to give you such great joy he said everyone I want you to come over here and the kids did and he gave all of them $5 said here's $5 um that's how thankful I am and the kid said thanks mister and they went went back to the game and the next week the kids played their football and they came the old man gave them $5 and after a couple of months kids played their football and they rushed through the game and they came and they said where's where's our $5 he said oh I'm sorry kids he goes I don't I don't have any more money to give you he goes but you're welcome to play as much as you want and as the parable goes of course that was the end of football that the kids stopped playing because what happened is the shift they started out playing because it was fun and eventually you're playing for the money and there's some version of that and everywhere in life whether it's praise whether it's the approval of other people whether it's the need for Glory or whether it's money”
Both intrinsic motivation and extrinsic rewards can coexist, but the order matters absolutely: love of craft must come first, and praise/recognition must come second; when the order flips (pursuing rewards before mastery), it invariably creates problems.
“at the end of the day what I'm always telling people both matter like you can be intrinsically motivated and like the praise and the recognition but the order has to be love of craft and then like it has to be you have to love what you're doing and then enjoy the things that come with it because when the order flips uh invariably it's uh it's going to be a problem”
Success comes from paying attention to qualia (the quality and feel of your experience) rather than quantifiable metrics (accumulation, achievements, rankings); the formula for a good life includes realism combined with directional optimism, celebration of positive things, kindness to self and others, and gratitude even when you have little.
“we talk about the qualia of your experience not the quantifiable what have you accumulated or the record it's the it's the qualia how does your life feel and so when you ask what happiness to me is I always have my hand on the pulse of the quality of my experience and I'm spending time with people that I find interesting and they're not always the most successful sometimes they're just really interesting you know the mechanic that fixed my car is a genius my opinion people go into that garage with their cars every day and nobody knows that they're entering a place with a remarkable human being”
In golf and markets, there is a paradox about opportunity: sometimes you have to let things happen naturally (wait for genuine opportunity), and sometimes you have to force a result; knowing which situation applies requires experience and judgment, and people often fail by forcing when they should wait or vice versa.
“both in golf and the markets the the the Paradox is there sometimes you got to let it happen and sometimes you got to make it happen and when people try to force force a result when they shouldn't like that's when when you get stopped out and the opposite also true so how do you know when to oppress an advantage”
Knowing when to press an advantage requires evaluating your underlying why/motivation; when people press an advantage incorrectly, it's usually out of impatience or frustration rather than genuine opportunity; this is happening in markets now where investors missing targets force low-probability bets to meet mandates.
“evaluate your why because what happens is when people press an advantage incorrectly it's usually out of impatience it's usually out of frustration it's happening right now in the markets there's not a lot of volatility in the marketplace right now and and you're on the your mandate as an investor is to return well 10% right you say that's your number and you're only up 5% and there's no way to make money in your strategy all of a sudden it's like well I've gotta I'm GNA press whatever Advantage I have that's a low probability Advantage but you're going to force a little Advantage you're G to make a mistake and then you're going to lose your job”
Mastery-oriented individuals react to failure with curiosity and view failures as steps in a learning process (exemplified by Edison's 'thousand steps' metaphor), while ego-oriented individuals react to failure with embarrassment, which is among the most psychologically painful emotions—second only to grief from losing a loved one.
“when Mastery oriented individuals fail the reaction is curiosity it's it's what it's what um um Thomas Edison said you know when asked hey you know what was it like to fail a thousand times he said he was reported a thing the light bulb was not an invention with a thousand failures it was an invention that simply required a thousand steps”
The most successful people across domains (Shanahan McDermott, Jordan Spieth, Steve Cohen) have remarkably similar conversations about decision-making and principles, despite different domain expertise; success comes from consistent application of basic principles rather than domain-specific brilliance.
“I was up in Buffalo meeting with a guy named sha mcder was the head coach of the Buffalo Bills sha mcder is an unbelievable human being he was 70 and 0 as a high school wrestler like do you know how hard it is to be at 70 at anything so it's be 70 and0 in high school wrestling I think in Pennsylvania which is one of the most competitive places in the world for wrestling and he ends up becoming you know an incredibly good high uh NFL coach under consideration of coach of the year he helped break a 17-year playoff slump for the Buffalo Bills they're now in the playoffs seven years in a row this is Shawn mcder so any I was up in Buffalo meeting with Sean after Buffalo I flew to Dallas Texas spent two days with a guy named Jordan spe Jordan spe is gonna be a Hall of Fame golfer he's already got the records just matter when they induct him and I flew from there to Greenwich Connecticut or Sanford Connecticut I spent two days with a guy named Steve Co who's hedge fund manager who's now the owner of the Mets who's known in the world that's just you know there's a great article you know Steve Cohen always wins wins in the markets he wins in the art world he wins in just a winner his horse won the Kentucky Derby just a brilliant guy and I remember walking with Steve after these other days and I'll never forget this she I said oh my God this is the same conversation I just had at the tail end of the curve successful people are generally having the same conversations different parlaments different language”
The most successful people share six key characteristics: humility (acknowledging they don't know), combined with conviction in their path; willingness to problem-solve and test continuously; refusal to react to failure with embarrassment; curiosity and mastery orientation; and willingness to evolve (Kaizen/continual improvement).
“number one believe it or not is humility the best in the world readily acknowledge that they don't know now I'm not saying so they're humble but there's also a little arrogance right there's conviction there's belief that that what I'm doing is right I believe in my path but underneath that is the humility um and the recognition that that they don't know which is why the Second Step it's a never-ending series of problem solving and tesing and risk-taking so they're willing to try a bunch of different things until they get it right which is oh by the way why they're Mastery oriented because they know they're going to fail but they refuse to they refuse to react to failure with embarrassment they react to failure like Thomas Edison with more curiosity Elon Musk is a perfect example of that in in mods Tiger Woods was a perfect how many times did Tiger Woods changed his golf swing every expert was was saying you should never do this you have the greatest golf swing in the history of the game but it was this it was governed by this idea of Kaizen which is continual Improvement every day willing to fail and so to you know you're constantly evolving”
At the elite level, decision-making is cognitive (understanding which advantages you have and how much risk you can tolerate) combined with emotional sophistication; you must know yourself (understand how losses affect you), because if losses would meaningfully affect your future decision-making, that's your tell that you can't handle the risk required for that opportunity.
“in modern day analytics you're running probabilities you know if if if if you have a trading strategy and the numbers say that you have an advantage you know the old saying that if you don't know who the sucker at the table is you're the sucker and that's true in all games in the achievement domains where there's a scoreboard and there's competition and so you have to find a way to map your advantages and know in the moment whether you have an advantage and if you do how much risk are you how much risk are you willing to take and what losses are you willing to tolerate and then the psychological component under that is can you handle losses well and if you can't if you're the sort of person who's going to say you know if I lose this much money on this trade it's going to meaningfully affect what I do in the future future that's your tell”
Flow states—characterized by loss of time, effortlessness, transformation of time, and elation—are the hallmark of people who are great at what they do; identifying what activities produce flow in your life and doing more of them (if healthy) is a learnable approach to success and happiness.
“at the height of The Human Condition are what are called flow States and flow states are when we get in the zone and so you know flow states are governed by you see the the loss of time that hours pass by and you're like oh my God where did time go um it's the transformation of time there's an effortlessness to it um hard things sometimes feel easy and what you realize is is flow states are the Hallmark of of people who are great at what they do they get lost in what what they do and so if you're listening to this you should ask yourself what do I do where I lose track at times... so long as it's healthy... do more of it that's what you can learn from success”
Objective time (measured in years and decades) eventually transforms into subjective time (which seems to pass faster with age); you get roughly 80 years of life, the first ~5 are not conscious, and the last chunk lacks physical vigor, so presence in the moment—even during pain—becomes the critical practice.
“we get if we're lucky call it 80 years in life you know for the first dozen of them you're not really or first five of them you're not really conscious or conscientious the last bunch of them there's no physical Vigor and objective time turns into subjective time which Mean Time speeds up and so for me it's it's cliche but it's it's making sure that I'm present for every moment of it even and especially the pain people ask me what do I do when I'm afraid stare at it like go eyeball to eyeball with the fear because if you run away if you allow life to bully you you're not present for the moment you're checked out”
Freud's concept of sublimation explains how channeling desire into creative work produces great art, architecture, and innovation; Ayn Rand's philosophy emphasizes this—when desire is sublimated into evolution and creative expression it produces the highest expressions of the human condition.
“that's why proponents of capitalism and free markets you can just see it in modern day like the world moves because because individuals innovate in involved whether it's Bill Gates Steve Jobs Jeff Bezos has created $ 800 billion do of wealth for other people... that's what Freud called sublimation if you sublimate and channel desire uh into Evolution it's what creates great works of art architecture right andrean writes about this in in Fountain Head”
Kaizen (continuous improvement) is a governing principle for the best performers; they constantly evolve and are willing to fundamentally change their approach (like Tiger Woods repeatedly changing his golf swing despite having the 'greatest swing in history') because mastery orientation prioritizes getting better over being right.
“Tiger Woods was a perfect how many times did Tiger Woods changed his golf swing every expert was was saying you should never do this you have the greatest golf swing in the history of the game but it was this it was governed by this idea of Kaizen which is continual Improvement every day willing to fail and so to you know you're constantly evolving”
When people feel embarrassed about failure, the brain releases cortisol, epinephrine, and norepinephrine, which creates a distortion of reality where threat perception dominates and risk-taking shuts down; this leads to avoidance behaviors that compound into chronic underperformance over decades.
“what happens is when people feel embarrassed their their their brain starts create send signals where they create cortisol stress uh epinephrine adrenaline nor epinephrine their perceptions change so rather so when you're embarrassed rather than than see opportunity all you see is threat right so all of a sudden there's a there's a distortion of reality and so all of a sudden when all you see is threat you stop taking risks”
Achievement goals research shows people bucket into two categories: mastery orientation (driven by intrinsic curiosity and love of problem-solving) or ego orientation (driven by desire to beat others or prove oneself to others), and these orientations are highly predictive of ultimate success.
“research on what are called achievement goals achievement goals explore the why the human why why do you do what you do what you after you know you ask a thousand people this question huge data sets what you come to find is these thousands of people all of a sudden they tend to bucket into one of one of two categories which either a Mastery orientation or an ego orientation and these two different orientations as to why people do what they do tend to be very predictive of of ultimate success”
Sense of humor is one of the greatest tells of psychological health and well-being; Freud argued that wit is critically important because life is so painful and difficult that you must find things funny to survive.
“one of the things things we know in Psychology is sense of humor is one of the greatest tells of of of psychological health and well-being one of the keys to psychological health is to be able to laugh at things that are funny and that's one of the think the problems of the modern times are people have lost their sense of humor and you know Freud wrote about wit being critically important because life is so painful and so difficult you have to find a way to find things funny if you're going to survive in this world”
Contrary to assumptions, people with localized brain damage who cannot feel emotions have worse decision-making, not better; emotions are not corruptions of reason but essential components of good decisions; enlightened individuals are not without emotion but have refined their emotional reactions.
“one of the things we do even though we try to ARB Out The Human Condition from decision making you know as Antonio deasio writes in um in in in in searching for Spinosa you know he says like when you look at people with localized brain damage who have no ability to feel emotions their decision making is not good when human beings get localized brain damage where they can't feel emotion their decision making is not better it's wor in fact so if you look at someone like you know I guess an enlightened individual they are not without emotion they have refined their emotional reactions in a way that elevates their senses”
When Nike began offering contracts and financial incentives to marathon runners, race times decreased because runners shifted from intrinsic motivation (love of running) to extrinsic motivation (pursuit of rewards), demonstrating that incentives can undermine and demotivate intrinsic motivation that leads to greatness.
“there's a great book called Born to Run which talks about what happen if you look at what happened to the Record Times in marathoning is when Nike entered the equation and started rewarding Runners with contracts the speeds went down because people stopped love they stopped running for the love of The Craft and they started Ed running for the incentive for the reward itself and what is known is that incentives uh are demotivating they undermine the intrinsic motivation that lead to Greatness”
Most people overestimate how much others care about them and what others think of them (a psychological phenomenon called personal fable); intentionally selecting 3-4 trustworthy mirrors from whom to solicit feedback, rather than caring about everyone's opinions, is one of the key predictors of success.
“it could be the media it could be the writers and reporters it could be the critics it could be your your friends it could be the the the crowds mostly in business it's management it's like I care what what my managers think of me what what my boss thinks of me people don't pay too much attention to forming opinions of other people tends to be just a quick reaction that they're careless about and they care even less about the words they use and so when you go around life caring too much what people think about you and you actually like internalize and you let it affect your decision making it's a recipe for for just a bad life with no happiness so what I'll say is let's pick three people maybe four who you're going to give the power who you're going to actually listen to who you know love you and care about you who are accurate observers and who will tell you the truth”
Kids naturally love to learn and play (intrinsic mastery orientation) until around third grade, when schools introduce grading systems; grading causes a shift from mastery orientation (love of learning) to ego orientation (concern with grades and others' judgment).
“you go back to the why and so what you'll often see in the game of golf even happens with students in school right it's you know why do kids love to learn because learning is fun why do kids you know go on the golf course want to play until the sun has set and they're out there all night because it's an amazing sport it's super fun it's it's it's it's just a fascinating you get lost in the in the game so at what point in in educational development do kids you know start to dislike school happens around third grade what happens in third grade we start giving kids grades so what happens is there's a shift from a Mastery orientation to what's called an ego orientation”
Success must be clearly defined before assessing success strategies; at the tail end of the curve where all competitors are high-effort and persistent, winning is not primarily about working harder—it's about knowing when to quit, fold, and cut losses (the other crucial part of success that no one wants to talk about).
“you have to Define what success is like what do we mean by quote unquote success right number one number two on the one hand persistence and resilience and grit are critically important to succeed in other words powering through failure and the idea of keeping at something and and and working your way but here's the other part of the equation no one wants to talk about a lot of winning is knowing when to quit it's knowing when to get out of a Bad Bet knowing when not to beat your head over awall like in poker for example it's knowing when to fold it's in the markets knowing a bad trade and cutting your losses”
Desire is a universal theme across all major religious traditions (Christian guilt about excessive desire, Hedonist pursuit of desire, Buddhist removal of all desire as path to happiness), and it's the source of both the highest highs and worst behaviors; the key is whether desire is sublimated and channeled into evolution and creation or left unchecked.
“what we know is that that desire is the thing that leads to all the cognitive biases that that that almost all of the mistakes people make in life is a function that they want a particular outcome come they want a particular thing the good of it is desire as Ann Rand AR articulates right as as Adam Smith and The Wealth of Nations when he talks about free markets he says that that the desire leads to Innovation Innovation leads to to competition which eventually leads to the best product in the market which is what elevates the Human Condition and that's why proponents of capitalism and free markets you can just see it in modern day like the world moves because because individuals innovate in involved whether it's Bill Gates Steve Jobs Jeff Bezos has created $ 800 billion do of wealth for other people you know you see the way free markets work they're a function of desire and that's what Freud called sublimation if you sublimate and channel desire uh into Evolution it's what creates great works of art architecture”
Bloom's Taxonomy of higher-order thinking (knowledge → comprehension → application → analysis → synthesis → judgment) shows that judgment—the ability to integrate all lower levels and make good decisions—is at the apex; judgment is inferential intelligence or wisdom.
“Harald blooms it's called the um taxonomy of higher order thinking at the tippity top of it it's it's it's you know there's knowledge there's knowing things and right above knowledge the next sophisticated level of learning is called comprehension it's to understand what you know and then above comprehension is what's called application it's like okay here's what I know and I understand I can apply it to my life in real ways we we know this in school sometimes kids will be great test takers but like they don't apply it in their real life so what are they really learning then above application is analysis analysis to be able to break a problem apart into its finite components and then above that is what's called synthesis the ability to recombine it and put it back together right so knowledge comprehension application analysis synthesis but at the tippity top of the pyramid is Judgment”
Interest in people and their experiences is itself a sustainable source of happiness; Valiante finds ordinary people (like a mechanic) who are engaged in their craft to be as interesting as famous successful people, suggesting that access to fascinating humans is available to everyone regardless of their position.
“I'm spending time with people that I find interesting and they're not always the most successful sometimes they're just really interesting you know the mechanic that fixed my car is a genius my opinion people go into that garage with their cars every day and nobody knows that they're entering a place with a remarkable human being like a lot of times on Friday afternoons I sit with him with a sixpack of beer and he tells me the stories of his life growing up in the Deep South um guy can f can fix plane it fix any engine on Earth and nobody knows that they're going to a mechanic every day who could do anything and he's interesting”
The first agreement Valiante makes with any coaching client is that they must promise to take embarrassment out of the equation, because if they react to failure with embarrassment, the brain will anticipate embarrassment and create a 'psychological straight jacket' that restricts creative problem-solving, deep cognitive processing, and memory—all things required for success.
“the number one agreement I have with anyone whoever wants to work with me is is I tell them is you have to promise me that you're going to take embarrassment out of the equation because I can't make you great if you're willing to react with embarrassment because the brain will anticipate embarrassment it'll put you into a psychological straight jacket that will forever restrict your ability to have creative problem solving to have deep cognitive processing it affects memory it affects all the things that lead to success”
Environmental headwinds—particularly relationships with people who get satisfaction from your failure or who suppress your psychological freedom—can neutralize all other success factors; even with perfect execution of other principles, a toxic relationship can 'relegate to insignificance' your efforts.
“it's really hard to let all those things you know humility curiosity work ethic you know surrounding yourself by great people taking risks it's hard to create a world for yourself where those things get fertilized if you're populating yourself with people who judge you and criticize you... I've watched athletes who go home men and women and you marry the wrong person and that person is not on board with the vision... when you marry someone or if you have a someone in a boss or who's who get their satisfaction out of your failure... that you don't recognize when you have a blind spot... when there's a feature of your life typically in the form of a person or an institutional headwind where there's a bias against your success um that you don't recognize when you have a blind spot... all the other things get relegated to insignificance”
Even ego-oriented individuals can be successful if they never lose confidence, because ego orientation depends entirely on confidence; when confidence wavers, embarrassment kicks in; this is why ego-oriented athletes surround themselves with entourages—to maintain the constant reassurance that fuels their confidence.
“by the way you could be or ego oriented and be successful uh it's happens in the NBA a lot but here's the thing the only way to be ego oriented and be successful is you better never lose your confidence because what we know is confidence is a variable sometimes we're more confident than others if you're ego oriented and you lose your confidence that's where the embarrassment comes into play that's where you're screwed so that's why athletes often surround themselves with like entourages essentially what they're saying is you know keep telling me how great I am because confidence is so important um that I need it so that's that's the only way to win within an ego orientation”
For Valiante, success is defined by active engagement (task-oriented or people-oriented) with low monetary cost; he learned that material possessions don't matter to him, but people and intellectual engagement do; the profile of his happiness comes from activities like hitting golf balls, reading, working out, or engaging with interesting people.
“for me uh back of the napkin top of Mind stuff Shane for me personally and listen I I always preach middle class values because I think they work in life um whether you're worth you know 20 billion dollars or not like and and so I don't vilify wealth I love abundance and I love success but like the values tend middle class values tend to work in life because they keep you humble and they keep you happy um but for me I learned about myself something that I think it's really valuable to learn I had a lot of success pretty early like in my early 30s I PhD from a great University was a college professor a bestselling book and and and and a real lot of success in the world of sports psychology two houses and two jet skis and two vasas that we cruise around town in and I remember one of my friends said to me he said oh man he said you know you must be so happy and then it was like you know you hear the scratch of the record Z it's like I'm not that happy and I learned about myself that stuff doesn't matter to me like more things you know I was an example of Henry David throws you know you start by owning your possessions and eventually your possessions own you I learned about myself that building out a big life doesn't work for me though it works for some so I don't script that in my clients you build whatever life you want to build what I learned for myself it's what it's what the actor Mike Myers Mike Myers who you know know who end up writing doing Austin Powers beautiful thinker great comedian in an interview he talked about what he called no money fun no money fun”
Vision and the ability to trust your own eye—to believe in what you see rather than conforming to others' expectations—distinguishes great performers; William James argued that each person is differentiated in particular ways, making individual vision essential.
“Peter Buck the guitarist of RM played a whole album on a mandolin you know in the first take you know RM could have been kept keep making the same music and just print a lot of money but like no the next thing you see and William James talked about this he talked about having a bit of a vision and this is the beautiful thing about being a snowflake about humanity is none of us are the same like every one of us is differentiated in a particular way and so the ability you in golf we say the ability to play the shot that you see to build what you see to trust your own Vision your own eye”
Shifting from ego orientation to mastery orientation requires clarity on the why (one's true reasons for pursuing the goal), understanding whose opinions one cares about, ensuring the endeavor is not a vanity project, and intentionally practicing adaptive reactions to failure and criticism.
“the way we shift people back to Mastery Shane is we get clarity on the why so they're doing it for the right reasons we make sure that we're clear about how they're reacting to criticism whose opinions they care about we make sure that life is not a vanity project that the reason that they're doing it is not to impress other people and then we're intentional about how they're reacting so that life is not only a vanity project it's also not an exercise and self-abuse that they're accepting of their mistakes forgiving of themselves and others and then what you start to see is there's more joy in the work there's more psychological Freedom there's better risk-taking and ultimately better results”
Tiger Woods is the only golfer in the history of the game who played better when holding a lead (rather than when trailing); he achieved this by benchmarking himself against Jack Nicklaus's record rather than the current tournament position, keeping himself psychologically in 'chase' mode even when winning.
“Tiger Woods is the only golfer and I mean this in the history of the game who's ever played better with a lead so even Jack Nicholas who's arguably the best of all time Jack said I was better if I was trailing because what happens is when you're when you're chasing you know you play with nothing to lose you're able to be Fearless so so that's a real Advantage as being the underdog Tiger Woods is the only one who is the favorite every week and would start with a lead and and then extend that lead blew the world away and and to this day it blows that because how do you do that how do you like that's why Greyhounds in dog racing are always chasing a rabbit the psychological Mech even in in running you have somebody who's pacing you right because we know the brain works in ways where having something to Chase is the way to get the best out of yourself well how did Tiger Woods do that when he was in the lead the one being chased well he was playing against history so even when he was leading the tournament he was still trailing Jack necklace so he benchmarked he would index his thinking to the fact that he hadn't caught Jack he was in his mind always chasing”
What Tiger Woods, Steve Cohen, and Steve Jobs have in common is the type of courage required to be present for every moment of their lives, including the painful moments; this presence is the differentiator at the highest levels.
“and so the type of Courage required to be present for every moment of your life oh by the way that's what Tiger Woods does oh by the way that's what Steve Cohen does oh by the way that's what Steve Jobs did even on his deathbed and you look at the ugliness of The Human Condition the narrative in politics the the way people treat people well that's been happening since the beginning of time The Human Condition has never been polanish but if you could find a way to be realistic but directionally positive to celebrate the positive to be optimistic to continue to be kind to yourself and to be kind to people you know in times when you have no reason to be grateful to say thank you when you don't have a lot of resources but you help other people like there's a bit of a formula there that generally leads to a good life”
Brady's early failures as a quarterback taught him what real opportunity looks like, and when opportunity presented itself (becoming a starter), he had the fuel/motivation to capitalize on it relentlessly because he knew what failure felt like.
“number one I'll say about Brady don't forget lot of failure early and so what happens is when you fail your fail early you start to recognize what a real opportunity looks like and then oh by the way when that opportunity um presents itself there's a lot of fuel to make it happen you're like oh like you should you know it's Mark Wahlberg in acting it's like you're letting me into this club okay there ain't no way I'm giving up my advantage”
The way to react to failure is not just acceptance, but a progression: (1) acceptance (failed, no harm no foul), (2) humor (laugh at how bad it was, find it funny), which avoids toxic stress chemicals and often leads to more joy and abundance, and (3) learning curiosity (what went right in the process?)
“you can react one of five ways embarrassment... anger... acceptance I failed it I accept it and move on no harm no foul then we start getting into the elevating emotions humor now this is really hard for competitive-minded people to wrap their minds around but if you can hit a bad shot in golf or if you can fail at some particular thing and your reaction is is you accept it but then you laugh you're like that was terrible that like it was so bad it's funny and well I did everything right in the process you know bad luck and and you can find a way to infuse humor into your failure one of the things that happens is your body doesn't react with the toxic emotions or toxic chemical epinephrine norepinephrine cortisol and and it often leads to more joy and more abundance”
The quality of your experience depends on managing fear through presence rather than avoidance; 'staring at fear eye to eyeball' and remaining present even in difficulty is the courage required for a good life, and allowing life to bully you by checking out from difficult moments is self-betrayal.
“people ask me what do I do when I'm afraid stare at it like go eyeball to eyeball with the fear because if you run away if you allow life to bully you you're not present for the moment you're checked out and so the type of Courage required to be present for every moment of your life oh by the way that's what Tiger Woods does”
Middle-class values work across all wealth levels; they keep people humble and happy regardless of whether they're worth $20 billion or nothing, suggesting these values transcend socioeconomic status.
“for me personally and listen I I always preach middle class values because I think they work in life um whether you're worth you know 20 billion dollars or not like and and so I don't vilify wealth I love abundance and I love success but like the values tend middle class values tend to work in life because they keep you humble and they keep you happy”
Elite athletes in team sports often avoid practicing skills they are weak at during team practice because they fear embarrassment in front of teammates; this performance anxiety translates to games where ego-oriented athletes care what people think of them ('rabbit ears').
“is that why even Elite athletes uh often don't practice especially in team sports things they're bad at because they don't want their teammates to see them failing and they're embarrassed happens all the time I have an NBA player who in practice would shoot call it like 85% from the free throw line and in games would shoot somewhere you know in the 50% range and it was all because he cared what people thought of him you know in sports we call it having rabbit ears you know it's impression management”
Work ethic at elite levels is distinctive—the best feel perpetually behind on their timelines (as Elon Musk's father noted of him) and maintain a 'feverish cadence' of work, driven by genuine interest in the craft rather than desperation or fear.
“uh is unequivocal they always feel in a rush you know elon's Elon musk's father said about him like yeah he's behind on his timelines you know he's still behind and so what you'll see is is the best of the best are always working at a feverish Cadence like they're always trying to play catchup but again if you ask them they're not Workaholics”
Elon Musk, Nelson Mandela, Mahatma Gandhi, and Taylor Swift exemplify leadership and influence built on clarity of vision and authentic expression rather than Machiavellian tactics; they effect change by putting forward ideas, preaching love, and serving as role models through mirror neurons that inspire others.
“Elon Musk is I think a really great modern living example of that is you know the things he's doing are the things that he set out to do a long time ago and like and he's he's being additive to humanity in countless ways... really with great leaders think Nelson Mandela mahat mandhi you know the ability uh to to lead people in a manner that is not like the Machiavellian view of politics you know politics can be a nasty business but to stand out there and put your ideas out there and to preach love and and and and to preach non-resistance and to live it like what a contribution to humanity I think like believe it or not in the world of pop like Taylor Swift... the brain has these things called mirror neurons that fire when we watch people do something and so you've got a world of young women looking at these female role models and so the mirror neurons that fire that we're all a little bit monkey see monkey do”
A PGA golfer who shot 85% free throws in practice but 50% in games shifted his reaction pattern by accepting bad shots and finding humor in them (rather than beating himself up); after one week of this change, he won a tournament for the first time after seven years of trying, demonstrating the direct causal link between reaction change and performance.
“I had a golfer on the PGA tour who was over for 210 he had he had gone for like seven or eight years and never won on the PGA tour and so one of the things we started do is replace his reactions and so uh and I remember I'll never forget he said to me he said so what you're telling me is you want me to suck and enjoy it I'll never forget the moment the the the the first week you know he started accepting bad shots instead of beating himself up and then you started to see more psychological freedom in his actually his cough swing and then he came out and he won the second week so seven years no WIS over for 215 and he won 15 days later”
Tiger Woods is an example of how the same desire that fueled his greatest achievements (focused drive, competitive fire) became destructive when misdirected; unchecked desire led him to harmful personal decisions, relationship damage, and self-injury (playing on a broken leg, overtraining).
“this happened in Tiger Woods like don't forget the same desire that fueled arguably the greatest body of work in the history of sports the fuel that burned inside him you saw it come out in his celebrations there's a lot of want in there but that's the same desire that when it got channeled the wrong way that led to the bad decisions that you know led to the blew up his marriage that led to you know to him getting these injuries and harming himself and he wouldn't stop practicing so he'd get injured he played the US Open on a broken leg and won”
One's aperture—the width and clarity of one's perception—must be adjusted to accurately assess one's situation; this requires auditing your environment and asking trusted people for feedback on how you seem, since people often have blind spots about structural headwinds in their lives.
“you really have to change your aperture and go to 30,000 feet and say okay am I set up for Success yeah then you ask the people you trust hey you know how do how do I seem to you like audit your have other people audit you good okay if that's the case throw yourself Allin deep immersion in the thing you love to do”
Aristotle's Nicomachean Ethics contains fundamental insights about success and virtue that have not been meaningfully advanced by subsequent success literature; reading Aristotle is more valuable than reading modern success books.
“if you want to aggregate every success book ever written go read nick uh Aristotle's nicoman ethics like there's not a whole lot happening that that Aristotle you know didn't already write about nican ethics”
Shane Parish and other successful people exemplify mastery orientation by putting themselves out there to test ideas, being vulnerable in taking daily risks knowing people will criticize them, and trusting their own vision despite uncertainty.
“you're an example of this Shane I mean look at what you've built uh you're putting yourself out there uh to test ideas You're vulnerable in taking risk every day that people are going to criticize you and like that takes courage right”