In humanist economics, the customer is positioned as always right, with the assumption that customer preferences (expressed through purchasing decisions) represent the highest economic authority that cannot be overridden by experts or authorities
factualpending
Speaker
Yuval HarariEvidence Quote
“The customer is always right...there is no higher authority that can tell the customers, 'No, you are wrong'.”
Source
Homo Deus: A BRIEF HISTORY OF TOMORROW with Yuval Noah Harari— University of California Television (UCTV)Created: 8/11/2026, 1:02:24 AM
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