Barthes argues that myth has become a commodity and commodities have become myths, reversing the Marxist formula of commodity-money-commodity into consumer goods-mythology-consumer goods.

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Unidentified Speaker — Barthes, Semiotics and the Revolt Against Structuralism [_RLhq0jsnbM]

Evidence Quote

what bard is saying is that myth has become a commodity and commodities have become myths in a way it's a it's a change in the old marxist formula cmc from from capital volume one uh commodity money commodity what bart is thing that we have is is uh uh consumer goods and then mythology and then more consumer goods

Source

Barthes, Semiotics and the Revolt Against StructuralismMichael Sugrue
Created: 8/11/2026, 1:42:29 AM

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