Barthes analyzes a French magazine photograph from the mid-1950s of a Black soldier saluting the French tri-color, arguing that the first level of meaning is simply what is depicted (a photo of a soldier saluting), but the second level of myth is an apology for French colonialism—it presents the image of a happy, content, loyal, docile Black soldier to reassure that there is no problem with colonialism despite its breakdown and the movement against it

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Speaker

Unidentified Speaker — Barthes, Semiotics and the Revolt Against Structuralism [_RLhq0jsnbM]

Evidence Quote

he's looking at some french magazine and what he sees in the mid 50s is the picture of a negro soldier saluting the french tri-color... he says that's really exactly in other words he thinks all the artifacts of modern culture are like that and we are all under influenced by a sort of disguised coercion

Source

Barthes, Semiotics and the Revolt Against StructuralismMichael Sugrue
Created: 8/11/2026, 1:42:29 AM

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