Bragg deliberately stayed out of programming acquisitions in the cable business, unlike Bell and Comcast, viewing high programming costs as capital misallocation; programming didn't work out for those operators and Bragg views this as validation of his focus on physical infrastructure.

causalpending

Speaker

John Bragg

Evidence Quote

I think it was probably a gut feeling. They were paying a lot for this programming. And do you think Bell are happy that they spent a lot of money buying programming now? I don't think so. It really hasn't worked out well.

Source

84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John BraggThe Knowledge Project Podcast
Created: 8/10/2026, 11:30:22 PM

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