The Björn Borg sports company in Sweden requires all employees—regardless of rank—to exercise during 'sports hour' every Friday at 11 AM. Some employees left when this policy was implemented, but those who stayed report it as positive. This shows how companies can make exercise necessary rather than optional.
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Speaker
Daniel LiebermanEvidence Quote
“the Björn Borg sports company in Sweden where the CEO of the company is this crazy sort of exercise addict and he um he requires every member of the company to to exercise. They have sports hour every Friday at 11:00 o'clock... some people quit. Um but um but pretty much everybody else said, you know, it's actually a pretty damn good thing.”
Source
Harvard Professor: REVEALING The 7 Big LIES About Exercise, Sleep, Running, Cancer & Sugar!!!— The Diary Of A CEOCreated: 8/12/2026, 6:22:05 PM
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