The test for whether a story is working is: 'If the power goes out right now, will people care?' If listeners want you to get the microphone back on to finish the story, you've succeeded in engaging them.

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Speaker

Matthew Dicks

Evidence Quote

If the power goes out now, will people care?

Source

How to Become a Master Storyteller (What Nobody Teaches You!)The Knowledge Project Podcast
Created: 8/10/2026, 11:05:43 PM

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