The test for whether a story is working is: 'If the power goes out right now, will people care?' If listeners want you to get the microphone back on to finish the story, you've succeeded in engaging them.
normativepending
Speaker
Matthew DicksEvidence Quote
“If the power goes out now, will people care?”
Created: 8/10/2026, 11:05:43 PM
My Notes
Loading notes...