Price is the most important factor in investment decisions, more important than company quality, management, growth outlook, or innovation; at the right price any company is worth buying, at the wrong price no company is.
normativepending
Speaker
Aswath DamodaranEvidence Quote
“Investing is about getting things at the right price, and I think we sometimes forget this because we're so caught up in discussing what makes for a great company and an amazing management that we never stop and ask the question, what am I paying for that?”
Source
Aswath Damodaran: I Am More Cautious Than Ever— The Master Investor Podcast with Wilfred FrostCreated: 8/12/2026, 6:41:25 PM
My Notes
Loading notes...