Contemporary mythology is created by modern advertisers and manufacturers rather than Homer and Shakespeare, and people worship commodities like the new Cadillac because it represents myths of good life, ease, and luxury—the myth 'cadillac style' means 'good life,' and possessing a Cadillac has become an icon of contemporary life

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Speaker

Unidentified Speaker — Barthes, Semiotics and the Revolt Against Structuralism [_RLhq0jsnbM]

Evidence Quote

our new mythologizers are not homer are not shakespeare they are admin... imagine a cadillac commercial what you see is cadillac style right what this means is cadillac style what is the myth implicit there rich people happy people people who have good lives have cadillacs to be a to have a cadillac is to have a good life cadillac means good life

Source

Barthes, Semiotics and the Revolt Against StructuralismMichael Sugrue
Created: 8/11/2026, 1:42:29 AM

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