In 1968 Bragg was losing approximately $11,000 per month in the cable business and considered selling or merging; his father advised that the educational investment (law school) shouldn't be wasted, suggesting Bragg persevere; Bragg took this wisdom and the business eventually became highly profitable.
factualpending
Speaker
John BraggEvidence Quote
“I think it was 11,000 a month we were losing... My father said, 'Well, we spent a lot of money on your education. and we shouldn't throw it away.'”
Source
84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John Bragg— The Knowledge Project PodcastCreated: 8/10/2026, 11:30:22 PM
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