Loehr evolved from writing books focused on mental toughness to focusing on character strengths; he realized that who you become as a consequence of the pursuit is more important than what you achieve.
factualpending
Speaker
Jim LoehrEvidence Quote
“I wrote most of my early books on mental toughness... but then I began to realize something very different... more important than what you achieve is who you become as a consequence of the chase”
Source
No. 1 Performance Coach: What the Best in the World Know About Success— The Knowledge Project PodcastCreated: 8/11/2026, 12:15:15 AM
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