In the commodity food business, competitive advantage comes from being the low-cost producer while maintaining top quality; top quality doesn't necessarily cost more and is often cheaper because it reduces product waste, shrinkage, and rework.
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Speaker
John BraggEvidence Quote
“You have to be the lowcost producer and you have to be top quality and and top quality doesn't necessarily cost. In fact, quite often it's cheaper because you have less product on the floor and less shrinkage and you're doing it all right and the end product becomes better.”
Source
84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John Bragg— The Knowledge Project PodcastCreated: 8/10/2026, 11:30:22 PM
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