As competition forces blueberry producers to compete against cultivated blueberries and other fruits, Oxford's objective shifted from maintaining a premium price for wild blueberries to becoming the low-cost producer even against cultivated competitors.
causalpending
Speaker
John BraggEvidence Quote
“You know, we could sell 40 million pounds of blueberries, wild blueberries, kind of as a specialty item. But when you want to sell three or 400 million pounds, now you got to compete with with culivated blueberries... We're always trying to be to be better and and to get our cost down.”
Source
84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John Bragg— The Knowledge Project PodcastCreated: 8/10/2026, 11:30:22 PM
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