Bragg negotiated an exclusive agreement with Wallace McCain to produce onion rings under the McCain label in Canada using a simple one-page agreement that has remained fundamentally unchanged for over 50 years, demonstrating the power of honor-based, low-complexity contracts over time.
factualpending
Speaker
John BraggEvidence Quote
“we had a one-page agreement, which I still have, which gave us the exclusive right to make onion rings under the McCain label in Canada. And we've been doing that for over 50 years.”
Source
84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John Bragg— The Knowledge Project PodcastCreated: 8/10/2026, 11:30:22 PM
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