Natural entropy in business causes successful companies to gradually increase spending and complexity; Bragg maintained low-cost discipline through an explicit annual culture of improvement, refusing to become satisfied with the status quo despite success.
causalpending
Speaker
John BraggEvidence Quote
“There seems to be a natural entropy in business. As you become successful, you start spending more money... But how do you maintain that low cost over 50 years?... we have a culture of every year trying to do it better.”
Source
84-Year-Old Billionaire: How I Turned a Small Blueberry Business into a Global Empire | John Bragg— The Knowledge Project PodcastCreated: 8/10/2026, 11:30:22 PM
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