Temptation bundling is a motivational technique where you pair an undesirable task (something you have to do) with a desirable activity (something rewarding) that you only allow yourself to do while performing the undesirable task, which makes the undesirable task more psychologically rewarding.

definitionpending

Speaker

Maya Shankar

Evidence Quote

this is from my friend Katie Milkman at the University of Pennsylvania she she calls it Temptation bundling

Source

No. 1 Psychologist: How to Change Your Identity & Accomplish Your Hardest GoalsThe Knowledge Project Podcast
Created: 8/11/2026, 1:39:16 AM

My Notes

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