Brian Armstrong at Coinbase and Tobi at Shopify have publicly taken stances that the company's one objective is the company itself, and if employees are hyper-passionate about something else they need to discuss, they should go do that instead, reestablishing performance accountability that had been lost.
factualpending
Speaker
Bill GurleyEvidence Quote
“we have one objective here, which is this company. And if you're hyper passionate about something else...maybe you should go do that.”
Source
Legendary Investor Bill Gurley on Investing Rules, Insights from Jeff Bezos, Must-Read Books, & More— Tim FerrissCreated: 8/10/2026, 11:08:32 PM
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