The Volt's deeper challenge is not technological but organizational and commercial: changing GM's risk-averse corporate culture and breaking through with a radical new product in a possibly unready market while financially weak, making it much more a business risk than a technology risk.

causalpending

Speaker

Jonathan Rauch

Evidence Quote

it's really much more a business risk than a technology risk

Source

Jonathan Rauch on the Volt, Risk, and Corporate Culture 09/01/2008EconTalk
Created: 6/16/2026, 2:36:26 PM

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