Claims

A concrete example of sense-making is researching and selecting a camera with a £500 budget after the birth of a child; this process involves researching, encountering unfamiliar technical terms, investigating those terms separately, taking breaks, and resuming across multiple sessions.

Fruit stickers added to produce for ease of checkout at grocery stores represent a design solution that created a new friction problem for consumers at home trying to eat the fruit.

Globally, green funerals are becoming more popular, and two in three American consumers say they'd consider a green burial with a growing list of over 300 providers to choose from.

The ultimate solution to furniture waste doesn't cost a penny: buy less, throw away less, and make do/mend more.

Girl Scout cookie sales (specifically Thin Mints) are difficult to time and easy to overconsume when available; the hosts are uncertain about the seasonal availability window, suggesting either poor information or the cookies being in high demand when available.