Unidentified Speaker — DeepSeek's Invisible Founder Just Talked for 4 Hours. It Le… [BcKQk0NeBV0]
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When R1 went viral and millions of consumer users arrived overnight, DeepSeek made almost no effort to retain or monetize them; the API runs with minimal staff (only a few maintainers, no sales team, no customer service), reflecting Liang's view that consumer apps are distractions from AGI research.
DeepSeek's pricing strategy parallels Costco's approach of deliberately capping markups at about 14% for decades; the low-margin cap creates trust and makes it impossible for competitors to undercut while being profitable themselves, forcing rivals into territory DeepSeek has already made its home.
DeepSeek's open-source strategy does not kill the business because model weights are the recipe (replicable) while serving a frontier model cheaply is the hard part (infrastructure, kernels, cluster optimization, utilization); a competitor can download DeepSeek's open model tomorrow but would still need to serve it at multiples of DeepSeek's cost.
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