
Declutter Your Photo Life - Be Smart in Organizing your Images
What this covers
Overwhelmed with photo files? How can we clean up, organize, and find our memories as we make more photos than ever before? Join me for a conversation with photo organization expert Adam Pratt as we discuss photo curation and his book Declutter Your Photo Life.
Order *Declutter Your Photo Life* from the publisher, use discount code DECLUTTER40 to save 40% - https://rockynook.com/shop/topics-and-techniques/printingscanning/declutter-your-photo-life/ Order elsewhere: https://geni.us/q5zqQbh
I was provided a copy of Adam's book by his PR folks, but received no compensation for this video. Some links here are affiliate links; if you make a purchase I receive a small commission and you pay nothing extra.
Chaos to Memories photo curation: https://chaostomemories.com/
SmugMug online photo galleries - 15% off after a free trial: https://techphotoguy.com/recommends/smugmug
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#photography #organization #lightroom
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Photo organization has become critical due to exponential growth in digital photography volume, requiring intentional curation using standardized metadata-preserving tools rather than relying on temporary cloud services, with the process involving gathering, deduplication, and systematic tagging for long-term preservation and accessibility.
- Modern photographers shoot 20,000-30,000 photos per year versus one photo per decade in the early 1900s, creating overwhelming scale that requires active management
- Cloud services with proprietary tagging (Apple Photos, Google Photos) lock metadata making migration impossible, so embedded industry-standard metadata is essential for generational preservation
- Gathering and deduplication alone removes ~52% of photos on average through eliminating technical duplicates, providing immediate relief before deeper curation begins
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Uncurated photo libraries accumulate unusable content like burst mode sequences of 500 completely black shots that users never review, indicating shooting volumes have exceeded conscious curation capacity and require both slower shooting practices and more rigorous curation.
“when we see a photo library from a client and there is a burst mode of like 500 black shots in a row just completely blacked out obviously they've never even looked at their photos right so because if they had they could they could delete those”
The photo organization market has been dominated by stalwart players (Adobe, Google, Apple) for the past 10-15 years while many startups offering cheaper alternatives have appeared and subsequently fizzled out, making it risky to bet on new entrants for long-term photo management.
“the photo organization space is one where over the last I don't know 10 15 years you know there's the big players that remained right Adobe Google Apple you know they're they're kind of the stalwarts they're around they're not going anywhere anytime soon we've seen so many startups show up and in many cases then kind of fizzle out as well with their solutions for organization and things like that”
Modern photographers shoot 20,000 to 30,000 photos per year, compared to a couple of photographs per year or even per decade in the late 1800s and early 1900s, making photo management an avalanche problem by sheer volume.
“in the late 1800s early 1900s you might have a couple of photographs per year or even per decade fast forward to like the 80s and 90s you just shoot a whole roll of film like in a day or a week or something like that and now modern day with digital we have a lot of clients that shoot 20 or 30 000 photos a year”
Importing a curated and gathered photo library chronologically into Lightroom is fast and automated, making it a practical next step after deduplication.
“if that's as far as you get because on average our client for our clients we delete 52 of their photos on technical duplicates and I'm not talking about near duplicates and burst modes and Blitz talking about just duplicates and that's that's a huge relief if you've got everything in one place easy to back up and then you use something like Adobe Lightroom classic to like import everything chronologically that's really fast and automated that's amazing”
Nobody cares about your photos the way you do; therefore, you are responsible for preserving and maintaining your own photo archive rather than trusting any third party to be the sole custodian of your memories.
“nobody cares about your photos like you do nobody cares about like you know my photos like I do I'm responsible for them”
Photo organization requires both motivation and work with no shortcuts; motivation comes from having clear purpose tied to milestone events (graduation, wedding, retirement) or the desire to share and preserve memories, which sustains the effort required for proper curation.
“when I'm not organizing photos one of my other passions is I'm a long distance runner at so I run Ultra marathons um so not just like 26.2 miles but 50 or 100 miles I've done like two and 250 mile hikes that's kind of my thing for fun and I and I mentioned it only because I think it has a lot of crossover with organizing photos is there are no shortcuts it's just work you just got to get it done so having a clear sense of motivation why are you doing this whether it's like a milestone event coming up in life like a graduation or a wedding retirement something like that we want to celebrate remember things so keeping your your motivation of why you want to organize your photos which normally involves like sharing and preserving memories so I think that's key but then it is work”
Cloud services like Amazon Photos, Google Photos, and Apple Photos perform automatic tagging that seems sophisticated, but the tags only persist as long as you continue using their specific service and are impossible or extremely difficult to extract and transfer to other systems, making them unsuitable for long-term archival.
“when we're working on a photo archive we're thinking about our immediate client but we're also thinking longer term like when it comes to families we're thinking of them and their kids and their grandkids so the catch with some of them are really all of like the free to cheap services like the cloud services like Amazon photos Google photos Apple photos they do some automatic tagging which is pretty genius however it's temporary like it only sticks as long as you keep using their service and it's somewhere between difficult and impossible to get the searchable tags out right so that's why we don't use or recommend those services”
Embedded metadata—keywords, names, and other information burned directly into digital files—is the modern equivalent of writing information on the back of physical photographs, and is essential because historical photos from the late 1800s lack this context, making them less valuable and harder to preserve generationally.
“we know this when we have clients come to us and they bring us really old photos like from the late 1800s and it looks like an amazing photograph but they don't have the story they don't know who's in it they don't know what it was taken like nobody wrote that on the back of the photo right like like you wish Grandma did in the modern digital era embedded metadata is the equivalent of that so whatever you use just make sure you can embed like your keywords your names and things like that into the files we think that's important for long-term preservation”
Cloud services should be used primarily for anywhere access rather than as the system of record for photo archives; once photos are curated and tagged using embedded metadata, cloud services like SmugMug provide convenient access while local backups serve as the true archive, lowering the pressure and risk of dependence on any single cloud provider.
“we use them we recommend them but we think about cloud services as access right once I have a yes standard curated tagged searchable photo archive like we recommend most of our clients use smug mode because it's like unlimited storage very reasonable price and I can access it anywhere and I can search all the standard metadata but um if something were to happen it's smug mug either they go out of business or they raise their prices or I don't like a policy it's annoying but it's not catastrophic because I was only not to access we have all of our files backed up locally we deliver all of our files to clients you know nobody cares about your photos like you do nobody cares about like you know my photos like I do I'm responsible for them and we just use the cloud services for the anywhere access so it kind of lowers the pressure in that way”
If you move a photo collection from Apple Photos (where you've trained face recognition to identify specific people) to Google Photos, you must retrain Google Photos to identify the same people, which is a significant and tedious project.
“let's say hypothetically my entire collection were in apple photos and I've trained Apple photos to identify oh this is me this is my wife this is my friend this is my friend's wife if I move that collection to Google photos I have to retrain Google photos on who those people are um and this is needless to say this is a big project it's”
The recommended starting point for most clients is to gather photos from all sources and then perform deduplication, with this two-step process alone providing massive relief because on average clients delete 52% of their photos when removing technical duplicates alone (not including near duplicates or burst mode variations).
“what we recommend most clients do is let's start with Gathering like I talked about so we'll gather from computers cameras CDs clouds all that stuff gather it together and then the other thing before we can even give a project estimate we de-duplicate and people are shocked I don't have any duplicates and I'm like I know better right um right and so we do is we de-duplicate and if all you do is gather and de-duplicate that's massive if that's as far as you get because on average our client for our clients we delete 52 of their photos on technical duplicates and I'm not talking about near duplicates and burst modes and Blitz talking about just duplicates and that's that's a huge relief”
For long-term photo preservation, investments in durable software (even paid tools) make financial sense because the alternative is repeated migration costs as cheap platforms fail.
“it makes sense to put some intentional effort into this and to if needed spend a few dollars to have the right software to make that solution more future proof”
The first phase of photo organization is gathering: consolidating all photos whether from physical sources needing scanning or digital sources (phones, cameras, hard drives, CDs, cloud services) into one place so you can understand and size the scope of what you're managing.
“the number one step uh it's no secret we start every project with Gathering and whether we're talking about old physical photos that you might want to get scanned or whether that is modern digital photos from your phone your cameras your hard drives your CDs and all of that stuff you've got you know phase one and I talk about in the book phase one is gathering because until you get everything in one place and start to get your arms wrapped around it you can't even understand the scope right”
Social media has changed photo behavior by encouraging capture and sharing of ephemeral images (like 'I voted' selfies) that serve as momentary status updates rather than lasting memories, creating a category of photos users know at capture time are not keepers despite still being created and stored.
“as we record this it's November 8th it's election day here in the United States and I was looking at Instagram this morning and a whole bunch of people are posting the you know I voted stickers right they've either got them on them or they're they're holding up their sticker to show that they voted great great social media content kind of cool little way to memorialize the day but knowing that I was going to be chatting with you this morning I also in my head I'm like those probably aren't the photos that they're going to print out in the family album necessarily”
Photo organization is an increasingly important topic that will continue becoming more important as photo capture volumes accelerate, making it a growing challenge that both individuals and professionals will need to address.
“I think based on your background you're the perfect person to be tackling this subject and it's it's one that it's only going to get more and more important”
The value of photography is only realized if you can find and enjoy the photos; if photos become disorganized and inaccessible, they fail to serve their purpose as memory preservation and sharing tools.
“we want to take these photos but we want if you can't find them and enjoy them it's kind of not the point so so we encourage people to to get help or to you know get started”
The workflow described in the book uses Lightroom as the reference tool, but the fundamental principles—gathering, preserving, organizing, and using metadata—are universal and not exclusive to Lightroom as long as your chosen software supports industry-standard metadata.
“the workflow that we use in teaching the book is um we reference Lightroom but it doesn't have to be Lightroom right the fundamentals of like Gathering preserving organ using metadata those are Universal and it's not exclusive to Lightroom”
Professional photographers sometimes hire external help for retouching and organization work, justifying the availability of services like Adam's for those who want to outsource photo curation to experts rather than handling it themselves.
“because I mean as professional photographers like sometimes we do that right we hire somebody to do some of our retouching or we hire somebody to you know in this case help us you know make Headway on getting things organized”
Accidental duplicates arise easily from multiple sources: creating copies for social media, making resized versions, and accidentally re-importing photos, making duplicate identification essential before subsequent organization steps.
“it's it's so easy to come up with those duplicates when you make a copy or for social media or a resized version or you know any of that kind of thing actually accidentally re-import something”
Adam Pratt is the founder of Chaos to Memories, a studio in Chicago that scans family photos, digitizes home movies, and organizes digital photos, with a background as a photographer since elementary school, graphic design training, and 22 years working on Adobe Creative Cloud team.
“I'm the founder of chaos to Memories We have a studio in Chicago where we scan uh family photos digitize home movies organize digital photos uh I love the work that me and my staff do and what led me to that was I I've grown up as a photographer ever since I was like in elementary school I had a dark room in the bathroom at home I grew up with photographer Murphy in the family and shooting fast forward I've got a background in graphic design and then I actually just recently left Adobe where I worked on the Creative Cloud team for over 22 years”
The host has personal experience with photo organization in multiple systems (Lightroom and Apple Photos) and maintains photos on various hard drives, making him representative of the typical photographer struggling with fragmented photo management across multiple platforms and storage locations.
“I'm excited to chat here with Adam welcome thank you for being here and let's Dive Right In right so we're all making a ton of photos now and whether it's you know a smartphone a DSLR a mirrorless camera you know why has this become so important how is this a big deal that it's now you know a business and I and I keep hearing about it in different places yeah yeah thanks for asking and thanks for the invitation to be here I've been looking forward to this um I would say it it goes back to why we take photographs right there's all sorts of reasons and whether you're an amateur a professional it varies but I think at its core we take most of our photos to capture memories to tell stories to relive events to connect with people and when we organize photos you know we go back way back you know in the late 1800s early 1900s you might have a couple of photographs per year or even per decade fast forward to like the 80s and 90s you just shoot a whole roll of film like in a day or a week or something like that and now modern day with digital we have a lot of clients that shoot 20 or 30 000 photos a year and I'm not going to say that's good or bad but it can just by the sheer numbers it can be overwhelming so if we break if we don't take care of it it's going to kind of be an avalanche on top of us [2:01] yeah I mean that's that's a great point you know as we record this it's November 8th it's election day here in the United States and I was looking at Instagram this morning and a whole bunch of people are posting the you know I voted stickers right they've either got them on them or they're they're holding up their sticker to show that they voted great great social media content kind of cool little way to memorialize the day but knowing that I was going to be chatting with you this morning I also in my head I'm like those probably aren't the photos that they're going to print out in the family album necessarily what's going to happen with those kind of photos you know I feel like obviously we take photos that we know at the time of capture are going to be important right you know my my child turned 18 over this last weekend we had a birthday party got some pictures of them you know blowing out the candles on the cake those are Keepers right obviously but especially in the social media age we take a lot of photos that you know I mean I'll even be honest I take lots of photos like tomorrow I don't care about it anymore and I'm probably never ever gonna care about it again”
The host acknowledges personally taking photos he knows are not valuable at the time of capture and will never care about them, illustrating universal participation in throwaway photo creation despite intellectual awareness that these photos lack lasting value.
“especially in the social media age we take a lot of photos that you know I mean I'll even be honest I take lots of photos like tomorrow I don't care about it anymore and I'm probably never ever gonna care about it again”
Adam finds projects with extremely large photo collections (like 7.6 million photographs) exciting rather than overwhelming due to his systematic mind for organization and efficient workflows, contrasting with how most people would find such scale daunting.
“you've got a client that comes to you with like 7.6 million photographs for example it's a real client project most people find that really overwhelming I find it pretty exciting and so we've got a great workflow that we tackle we covered in the book”
The host described the book as very approachable and accessible for audiences ranging from serious hobbyists to professionals, rather than being intimidatingly technical or overly simplified, making it practically useful across experience levels.
“I think it's written at a very it's very approachable um and I I will admit as I went into it I'm kind of like well I'm like a serious you know professional photographer I mean I I use Lightroom already I think I'm okay with organization you know where is this going to be at and I I feel like you did a great job of kind of making it where I feel like it's approachable for everybody who's you know again kind of the serious hobbyist up through a pro”
Adam reports receiving positive feedback from readers and implementers of the photo organization workflow 'literally all over the world,' indicating the methodology resonates across different geographic contexts and photography practices.
“we are getting feedback from literally all over the world uh not only people reading it but people doing it people implementing the workflow um really great feedback”
The host was sent a review copy of Adam's book by PR representatives but has not been compensated for this interview, establishing transparency about potential bias in the discussion.
“Adam just wrote a book that his PR folks sent me a copy of I haven't been compensated for this interview in any way but they did send me a copy of the book to check out”
People are shocked when Pratt tells them that they do have duplicates in their photo libraries, because most people do not actively review or curate their photos.
“people are shocked I don't have any duplicates and I'm like I know better right”
The book 'Declutter Your Photo Life' is available through multiple channels including local retailers and online, with a special discount code 'declutter40' available through Rocky Nook (the publisher) providing 40% off the purchase price.
“you should be able to find the book anywhere you normally buy books so feel free to snag it locally or online if you do purchase through Rocky Nook um the publisher who's been amazing to work with just at rockynook.com uh the upside there is if you use a special code called declutter 40 so declutter 40 and I know you'll put it in the show notes um 40 off”