When humans imagine change, the neural structures associated with fear and fight-or-flight become activated, meaning we are not neurologically built to enjoy change.
causalpending
Speaker
Jennifer AakerEvidence Quote
“even neurologically when we imagine change the um neural structures associated with fear and fight and flight get activated.”
Source
"How to Create a Meaningful Life in the Age of AI," Professor Jennifer Aaker— Stanford Graduate School of BusinessCreated: 6/18/2026, 2:18:03 PM
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