Neural structures associated with fear and fight-flight are activated when humans neurologically imagine change, suggesting that humans are neurologically built to resist change and make boldness difficult.
factualpending
Speaker
Jennifer AakerEvidence Quote
“even neurologically when we imagine change the um neural structures associated with fear and fight and flight get activated.”
Source
"How to Create a Meaningful Life in the Age of AI," Professor Jennifer Aaker— Stanford Graduate School of BusinessCreated: 8/11/2026, 7:17:36 AM
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